The real estate market in Kenya is experiencing a notable surge in first-time homebuyers. This trend, driven by various factors, is reshaping the landscape of property ownership and investment in the country. At Deltar Properties, we’ve observed this shift through our projects, such as Taji Residence in Kilimani, Oak Residence in Westlands, and Sydney Residence in Batu Batu. But what exactly is fueling this rise in first-time homebuying? Let’s delve into the key drivers behind this phenomenon.


  1. Affordability and Flexible Payment Plans

One of the primary catalysts for the increase in first-time homebuyers is the enhanced affordability and flexible payment plans offered by developers. Innovative financing options, such as off-plan purchases, have made it easier for individuals to enter the market without the need for substantial upfront capital. Deltar Properties, for instance, provides flexible payment plans at 0% interest, making homeownership more accessible.

  1. Government Incentives and Policies

The Kenyan government has introduced several incentives and policies aimed at promoting homeownership among its citizens. These initiatives include tax reliefs, mortgage subsidies, and affordable housing programs. Such measures have made it financially viable for many individuals to consider buying their first homes.

  1. Growing Middle Class

The rise of the middle class in Kenya has significantly contributed to the surge in first-time homebuying. With increased disposable income and improved economic stability, more people are now able to invest in property. The desire for homeownership as a status symbol and a long-term investment has further fueled this trend.

  1. Urbanization and Infrastructure Development

Rapid urbanization and the development of modern infrastructure have made urban areas more attractive to potential homebuyers. Projects like Taji Residence are strategically located in prime areas, offering residents easy access to essential amenities, workplaces, and entertainment hubs. This convenience is a major draw for first-time homebuyers looking for a balanced lifestyle.

  1. Low Interest Rates

Historically low interest rates on mortgages have made borrowing more affordable. Financial institutions are offering competitive rates, enabling more individuals to secure loans for purchasing homes. This financial environment encourages first-time buyers to take the leap into property ownership.

  1. Changing Lifestyles and Preferences

Modern lifestyles and changing preferences among younger generations are also driving the trend. Millennials, in particular, are showing a strong inclination towards owning property rather than renting. The desire for stability, customization, and investment potential is pushing this demographic towards homeownership.

  1. Increased Awareness and Education

There is a growing awareness and education about the benefits of owning a home. Real estate developers, like Deltar Properties, are playing a pivotal role in educating potential buyers about the advantages of homeownership, such as building equity, tax benefits, and long-term financial security.



The surge in first-time home buying in Kenya is a multifaceted trend driven by affordability, government incentives, economic growth, urbanization, favorable interest rates, changing lifestyles, and increased awareness. At Deltar Properties, we are proud to be at the forefront of this movement, providing high-quality, strategically located, and affordable housing options to meet the needs of first-time buyers.


As we continue to develop premier projects like Taji Residence, Oak Residence, and Sydney Residence, we remain committed to helping more individuals realize their dream of owning a home. Whether you are a first-time buyer or an experienced investor, Deltar Properties is here to guide you every step of the way.


For more information or to explore our available units, contact us today via / +254 743744271 and take the first step towards securing your future in Kenya’s thriving real estate market.